Virgil Abloh’s Spring Summer 2018 Fashion Show Conveyed The Most Politically Relevant Message On point!
A lot of people think that fashion shows are just shallow events about some new clothes or some new makeup products that have been released in the market.
Now of course, there are new styles of clothing and accessories being showcased in fashion shows, but that’s definitely not all.
What is often overlooked by some people is the creativity and hard work that goes in to making each show a success. Apart from that, many shows convey socially, politically or environmentally relevant messages through their clothes as well as their themes.
Come on, I’m sure we all remember Prabal Gurung’s Fall 2017 collection inspired by feminism at NYFW earlier this year, don’t we?
Today we are talking about another huge designer who decided to convey some strong political messages through his new Spring/Summer 2018 menswear collection at the Pitti Uomo Trade fair in Italy last week.
It is none other than Virgil Abloh. He unveiled his label Off-White’s new collection called “Temperature” at the bi-annual fair in Florence, Italy. The collection was largely inspired by the controversial novel Fahrenheit 451 written by Rad Bradbury. Abloh also said that the whole project is inspired from his father’s journey to the United States from Ghana.
Quite a bold move I would say, because he got a closing night slot on the show schedule and you know what that is like. He chose to make his statement in front of a powerful crowd filled with all kinds of industry professionals and influencers like Sita Abellan and Luka Sabbat, all sitting with the highest of expectations.
Phew! That’s some pressure.
Well, Abloh just demonstrated how such pressure can be turned to our advantage.
Him along with his collaborator neo-conceptual artist Jenny Holzer who is very well known for her illuminated texts and her signature bold typography, totally rocked the show with a very well-co-ordinated line of events.
As the guests filled in the seats, the ambience was set by opera music that played through the loud speakers.
Then Abloh gave a little insight about his concept before his models took over the runway, by live-streaming some politically-charged poetic lines focusing on the Syria and Palestine crisis projected on to the Florentine building of Palazzo.
Some prominent lines were, “A solider says although your bullet will go through the jacket to my heart. You. Enemy. Will not kill me.”
“The bomb is a flower. The bullet is a blossom.”
There were also some other poems by Polish poet Anna Swir about her experience as a nurse during the Warsaw uprising of World War 2 and also by artist and journalist Omid Shams Gakieh.
About his show Abloh said, it was “highly influenced by the current time that we are in and I think they are relevant issues in terms of politics and the young generation versus its preceding generations…”
He also added, “It is the most important collection I’ve ever done.”
The collection was mainly comprised of unconventional suiting mostly in Black and White. There were also hints of Orange and one floral piece. Other prominent pieces from the range were loose-fitting baggy shorts and trousers, knitted tank tops, synthetic lab coats, transparent trench coats and fanny packs embellished with the word “Temperature”.
Well, I guess “Temperature” was literally on-point in terms of the message and also the ambiance because even at a humidity level of about 90 degrees, the spirit and expectations of a closing night were not dampened by the slightest bit.
Author: Bhagya Rose is a die-hard fashion enthusiast, designer and writer, who loves exploring the latest trends in street fashion, indulging herself sans souci in some good old fashioned retail therapy every once in a while and is obsessed with everything Rose Gold.