Top 5 Japanese Streetwear Brands That You Should Know
Streetwear as we know it, came into being as a separate culture or state of mind several years before and of course the ground was established by some of the notable names in the fashion industry then. Even though, the term “streetwear” now finds its association with the streets of New York or the UK mostly, did you know that it was some famous Japanese brands like Bape and Undercover that played a major role in its establishment?
It’s true and for the same reason, the entire cult fashion community of streetwear owes it to the well-known Japanese brands for its popularity. Now it stands as a singled out distinctive fashion scene with particular aesthetics like camo prints, distressed denims and over-sized outerwear, that can help any person identify with the culture.
Lately, we have been seeing an increasing trend of high fashion and streetwear hybrids on the rise. Check out our blog on this trend here for more information.
Since the fashion scenario of streetwear as a whole is changing soon, I think it is time we looked back to its major contributor – the Japanese brands.
For every street fashion lover who would love to explore and shop for some fresh clothing in urbanwear, here are top 5 Japanese streetwear brands that you should know of:
- Undercover – This brand definitely holds the first place in Japanese street fashion since they were the pioneers in the industry from the early 90s. It was founded by Jun Takakashi and was often labelled as “elegant punk. Most notable features include feminine silhouettes with frayed and faux leather hat for a “shabby chic” look.
- Bape – This brand is more famous for its collaboration with Adidas and Undercover. It was founded by Nigo who is better known for Billionaire Boys Club and Ice Cream Footwear. Key features of the brand include camo prints on everything from sneakers to tees to even fanny packs.
- RageBlue – This is a more affordable range of streetwear and features joggers, blousons and puffer jackets. It has incorporated elements of American and European street culture as well.
- Kapital – This is a brand that is synonymous with high quality denim wear. It was founded in Kojima, Okayama which is also known as the “Denim Capital” of Japan. They are known for their heritage production techniques inspired from vintage American work wear. Some of their notable features are denim joggers mens and denim shirts of course and also twill woven coats and trenches.
- Sophnet – This is a more sophisticated streetwear label launched in the year 1998 by Hirofumi Kiyonaga. They are known for some of their popular brand collabs such as Vans and Stussy. They started off with designs inspired by those of Isse Miyake, but later on featured more of American style pieces such as anoraks and camo prints.
So which of these brands are you already familiar with? Do let us know.
Author: Bhagya Rose is a die-hard fashion enthusiast, designer and writer, who loves exploring the latest trends in street fashion, indulging herself sans souci in some good old fashioned retail therapy every once in a while and is obsessed with everything Rose Gold.