Beyonce Makes Yet Another Powerful Statement With Ivy Park’s Latest Collection
So it has been over a year now, since Beyonce gave us Ivy Park – her streetwear line made in collaboration with Topshop. Well, technically, it has been over two years since she announced that she was going to partner with the British clothing giant and been working on it, but the brand was released in the year 2016.
Recently, Queen Bey launched her second campaign for Ivy Park and it literally is a whole new box full of full-fledged girl power, body positivity and most importantly a collection of some refreshing beautiful urban athletic wear pieces.
The look book of course features Beyonce in front and she has teamed up with some of the most influential ladies in tinsel town to get across her strong statement in girl power.
The line-up includes the famous Yara Shahidi, Beyonce’s protégés Chloe X Hale, singers Selah Marley and Sza and model Sophie Koella. Beyonce had photographer Zoe Ghertner shoot each of these stars in a park that meant something for them in their life, performing a sport that they liked or that they were good at.
You know what makes the shoot all the more real and special though?
It’s the fact that the girls already are experienced in their respective athletics or sports. For example, Yara Shahidi is a black belt holder in karate and Selah Marley is a former gymnast and now spends time in the basketball court.
About the shoot, Yara Shahidi says, “Being physically fit not only helps you achieve a healthy lifestyle, but for me, it connects spirit and body. It makes me more present, when I feel like I am connected to who I am, and I’m connected to the body that I am in. It makes me more present, more confident, more able to do whatever I want to do.”
The new collection
The new collection includes more leggings, tank tops, sports bras, athleisure accssories and outerwear but all with a luxury touch. As is the case with all athleisure clothing, the emphasis is on exaggerated silhouettes which are meant to be layered, contrasting colors and delicate detailing.
The major colors included are neutrals like Khakis and Creams along with charcoal and pastel shades blush blues and pinks. Beyonce also decided to stick to their much lived floral pieces as well.
The sizes offered range from XXS to XL and their prices are in line with what their partnering retailer markets for.
The collection will be available across several retail stores like Nordstorm apart from Topshop.
Now before you head on out to the store, here are a few highlights from the collection to help you decide:
Author: Bhagya Rose is a die-hard fashion enthusiast, designer and writer, who loves exploring the latest trends in street fashion, indulging herself sans souci in some good old fashioned retail therapy every once in a while and is obsessed with everything Rose Gold.